The Power of Purpose: Running a Queer-Owned Business with Intention

Working with Intention: A Monday Message for LGBTQ+ Entrepreneurs

Hello, friends and readers. This past week has been one of profound reflection for me. My mother has been in the hospital battling cancer, and amidst the emotional whirlwind, I found myself observing the hospital staff, watching the doctors, nurses, orderlies, and support personnel. What struck me was their unwavering sense of purpose. Every step they took, every action they performed, was imbued with clear intention. They weren't just moving quickly; they were moving with purpose, ensuring that each patient received the care they needed.

This observation led me to ponder the role of intention in our lives, especially as LGBTQ+ entrepreneurs and brand builders. In the bustling world of business, it's easy to get caught up in the daily grind, to react rather than act, to drift rather than steer. But just like those dedicated hospital workers, our success hinges on moving with intention.

The Power of Intention in Business

Intention is more than just a buzzword; it's the compass that guides our decisions, actions, and reactions. It's about being deliberate in our choices, ensuring that every step aligns with our core values and overarching goals. When we operate with intention, we create businesses that are not only successful but also authentic and impactful.

Consider the story of Tim Chan and Josh Campbell, the founders of So Gay Rosé. Their brand wasn't just about selling wine; it was about reclaiming a phrase and celebrating queer identity. By launching a product that resonated deeply with their community, they demonstrated the power of intentional branding.

Intention as a Catalyst for Authenticity

For LGBTQ+ entrepreneurs, intention is the bedrock of authenticity. It's about aligning our business practices with our identities, values, and the communities we serve. When we lead with intention, we create brands that resonate, inspire, and foster loyalty.

Take Leon Wu, the founder of Sharpe Suiting. Recognizing a gap in the market for gender-neutral formal wear, Wu launched a brand that catered to the LGBTQ+ community, ensuring that everyone could feel confident and authentic in their attire.

Navigating Challenges with Intentionality

The entrepreneurial journey is fraught with challenges, from market competition to societal biases. However, when we operate with intention, we equip ourselves with the clarity and resilience needed to navigate these hurdles.

Leanne Pittsford, the founder of Lesbians Who Tech, started with a simple yet powerful intention: to create a space for queer women in technology. What began as a small gathering evolved into a global community, demonstrating how clear intent can lead to expansive impact.

Embedding Intention into Your Business Practices

To harness the power of intention in your entrepreneurial journey:

Define Your Core Values: Understand what drives you and ensure that your business decisions align with these values.
Set Clear Goals: Establish both short-term and long-term objectives that reflect your mission and vision.
Engage with Your Community: Build genuine relationships with your audience, seeking feedback and fostering trust.
Reflect Regularly: Take time to assess your progress, celebrate successes, and recalibrate when necessary.

Your Call to Action

At Left of Str8 Media and Consulting, we understand the unique challenges and opportunities that LGBTQ+ entrepreneurs face. Our mission is to support you in building brands that are not only successful but also authentic and impactful.

If you're ready to infuse your business with clear intention and purpose, we're here to guide you every step of the way. Let's collaborate to create a brand that truly represents you and resonates with your audience.

Reach out to us today, and let's embark on this intentional journey together.