Website Building For Business Success

Course 1: The Importance of a Business Website

Learning Objectives:

• Understand why a company website is critical for modern business success.

• Learn how a website enhances brand credibility, accessibility, and customer engagement.

• Identify key website features that drive business growth.

Course 2: Building Your Own Website with Basic Skills

Learning Objectives:

• Learn to use DIY website builders like Wix, Squarespace, or WordPress.

• Understand basic skills for designing and maintaining a website.

• Create a functional website without coding knowledge.

Course 3: Hiring a Professional Website Builder

Learning Objectives:

• Recognize when a business should invest in a professionally designed website.

• Understand the costs, benefits, and expectations when working with a web designer.

• Learn to collaborate effectively with web professionals to achieve your goals.

Course 4: Optimizing Website Performance for Growth

Learning Objectives:

• Learn how to optimize websites for speed, SEO, and user experience.

• Understand the role of content and visuals in engaging visitors.

• Use analytics to continually improve website performance.

Bonus Course 1: Scaling Your Website for Long-Term Success

Learning Objectives:

• Plan for website scalability as your business grows.

• Implement security measures to protect customer data.

• Understand trends like progressive web apps (PWAs) and AI-powered features.

Bonus Course 2: Advanced E-Commerce Strategies for Personal Branding and Non-Profits

Learning Objectives:

 Master advanced strategies for creating and scaling e-commerce websites.

 Learn to leverage e-commerce for personal branding, including thought leadership and monetization.

 Understand how non-profits can use e-commerce to maximize fundraising and community engagement.

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