Social Media Growth Strategies

Course 1: Understanding and Creating Social Media Personas

Learning Objectives:

• Define what social media personas are and their role in marketing strategy.

• Use data to create detailed and actionable social media personas.

• Learn how to align personas with branding and messaging goals.

Course 2: Choosing the Right Social Media Platforms

Learning Objectives:

• Evaluate major social media platforms based on audience and business goals.

• Learn to map personas to platforms effectively.

• Avoid common mistakes when selecting platforms.

Course 3: Creating Engaging Content for Social Media

Learning Objectives:

• Learn content types that perform best on various platforms.

• Develop a content calendar for consistency.

• Explore multimedia tools for creating high-quality content.

Course 4: Measuring Social Media Success

Learning Objectives:

• Define Key Performance Indicators (KPIs) for social media.

• Analyze performance metrics to refine strategies.

• Use tools like Google Analytics and native platform insights.

Bonus Course: Leveraging LinkedIn for B2B Success

Learning Objectives:

• Build a professional and engaging LinkedIn presence for your business.

• Use LinkedIn's tools (Company Pages, LinkedIn Ads, and Sales Navigator) for B2B marketing.

• Develop content strategies tailored to LinkedIn's audience and optimize for lead generation.

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